R – Respect – Respect the patient/client who entrusts us with their care
E – Educate and Empower – Share what we know with Energy and Enthusiasm, and never stop learning
J – Joy – Enjoy our work and through our work bring joy to the lives of those we have the opportunity to serve.
U – Understand – Always seek complete clarity in understanding the needs of the patient/client.
V – Value – Add value at every opportunity, and value the opportunity we have to change the face of health care.
S – Superior Customer Service
W – Work Ethic – We will work relentlessly in partnership with each patient/client to help them transform their life.